Creative Car Park Clinches major Car Parking Management NHS Contract

Creative Car Park has secured a major contract with one of the largest acute NHS trusts in England, the Central Manchester University Hospitals NHS Foundation Trust (CMFT). Creative Car Park will be providing one of the most advanced parking systems available in order to rid the trust of their archaic permit and parking management methods, and replace with a range of bespoke solutions which will offer easy, fair and cost effective parking for staff, patients and visitors.

NHS procurement can typically take many months to be agreed, but following a consultation, CMFT were keen to embrace a new approach as quickly as possible, and selected Creative Car Park as the right company to form a partnership with, based on their current experience of managing over 1000 UK car parks and working with over 50 Government agencies, each requiring their own tailored management system.

The first of the three initiatives is a bespoke staff permit management and processing system for the Central Manchester Hospital. The long term objective is to have a paperless, E-permit system which will incorporate the installation of an ANPR System, reducing administration in a more environmentally friendly and efficient way. In the interim, Creative Car Park has taken over the management of their current paper-based system and is providing a dynamic, custom-build website for staff to renew their permits.

Staff make their permit application online, entering information about themselves, their vehicle and Line Manager. This is followed by a number of qualifying questions, the answers of which determine the level of permit they are entitled to, and this is subsequently verified and approved or rejected by management. For example, on-site, Park & Ride, off-site. Three payment methods have also been built into the online system to enable staff to select salary deduction, salary sacrifice or debit/credit card payments.

Nigel Tobin, NHS Partnership Manager for Creative Car Park, comments “The functionality of this state of the art system can be fully integrated with handheld devices used by car park attendants, as well as Automatic Number Plate Recognition (ANPR) and has the capability to incorporate a points based qualifying system, an integrated mileage calculator and be linked to real-time public transport information.”

Once this system is fully effective, Creative Car Park will implement the second phase, introducing the E-permit solution which has highly sophisticated algorithms built in to take into account applicants’ distance from place of work, tasks and job role, before allocating a permit. “A crucial part of our role is to engage with various hospital interest groups, including patient groups, union representatives and disability forums to ensure our delivered service is accepted by all” adds Mr Tobin.

All changes currently being implemented, and those planned for the future, have been specifically designed to ensure parking facilities at CMFT car parks are fully compliant with the guidelines advised by the Department of Health. These include factors such as reasonable charges, concessions for certain groups, collaborative working to enforce rules, transparency and staff allocation according to personal and professional circumstances.

In addition to permit management, other initial changes Creative Car Park is inaugurating include the provision of manual enforcement at the hospital’s central site. Car park attendants will manage the flow of vehicles whilst providing a general customer service element, whether directing motorists to pay stations or answering queries relating to the hospital itself.

A full ANPR management system is also due to be installed at the Trafford General Hospital, enforcing a 3 hour free parking maximum stay. Handheld tablet devices will be issued to reception staff to provide concessions for people with disabilities, frequent outpatients or visitors whose medical condition requires them to extend their stay, for example.

Once these preliminary improvement steps are fully operational, the trust will be working closely with Creative Car Park to roll their service out trust-wide, providing cohesion across all departments and parking facilities. Creative Car Park has appointed Anita Young as NHS Liaison Manager to help facilitate the transition and support the trust in the long-term by ensuring the service is always delivered seamlessly. With more than 30 years experience as Head of Customer Services for the Co-operative, Anita upholds the highest values and will ensure a consistent empathic, customer focused approach.

Nigel Tobin, NHS Partnership Manager for Creative Car Park, comments “As the leading provider of tertiary and specialist healthcare services in Manchester, the Trust treats more than a million patients every year, making this a very exciting project for us to add to our NHS portfolio. We have taken a lot of time preparing a bespoke solution which can be easily implemented into the current system with minimum disruption to patients or staff, whilst allowing scope for future development. We look forward to helping the Trust improve all of their parking facilities over time.”


Operates in more than 700 car parks nationwide include shopping centres, retail parks, railways and supermarkets

Major clients include Knight Frank, Jones Lang LaSalle, MJMapp, Morrisons, The co-operative, Royal London Insurance

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